What happens at South by Southwest Interactive most certainly won't stay there -- especially if you're using Secret.
The anonymous messaging app has only been around for a couple of months, but is all the rage in the tech industry. Secret users can write a message that will be broadcast to friends anonymously, which populates a stream of secret posts on the app.
The company is making its mark at the week-long tech festival in a very public way -- by putting people's SXSW secrets online.
Secrets like, "I came back from SXSW early because the girl I have a crush on didn't go," or "SXSW makes me feel inspired... And then completely worthless" are posted on the company's website. Tech lovers who can't attend SXSW will certainly get a good dose of gossip.
Secret made news over the weekend when TechCrunch reported it raised $10 million in funding at a $50 million valuation. The app launched in January and quickly become a hit among tech insiders.
SXSW Interactive runs from March 7-11.