Starbucks Finally Brewing Free Wi-Fi for All
In the beginning, Starbucks gave us Wi-Fi -- and it was not good. T-Mobile was the provider, and you had to pay for service. Then AT&T took over, eventually offering free service to existing subscribers. More recently, anyone with an active Starbucks card could get in on the Wi-Fi goodness.
Starting July 1, Starbucks will offer free, no-strings-attached Wi-Fi at all locations. 'Bout damn time!
If Dave's memory is as good as he claims, he'll confirm that I predicted this move years ago. You can't charge for Wi-Fi when other coffee shops are giving it away.
The question is, does this move come too late? I suspect anyone who routinely works out of a "coffee office" is already accustomed to going elsewhere. Are you more likely to set up temporary shop in a Starbucks now that the Wi-Fi is free and easy?
As always, share your thoughts in the comments.
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