Smart Business for Tough Times

Last Updated Aug 27, 2010 4:52 PM EDT

As the recession deepens, businesses are scrambling to adapt. Some are in serious trouble and looking for a lifeline. Others in better shape are searching for smart ways to take advantage of soft markets or weakened competitors. From either perspective, these are times that test a company's resilience and savvy. Those who make smart decisions now can survive — and may even come out ahead.

To sharpen your strategic thinking, we've gathered a set of tactical plays on both sides of the ball.

Play Defense
Refinance Your Debt
Prioritize Your Debt
Raise Cash Through "Factoring"
Sell Off Non-Critical Assets to Raise Cash
Price Optimize for Your Best Customers
Rebalance Compensation from Top to Bottom

Play Offense
Land a Private Placement to Fund Critical Investments
Exploit Revolving Credit
Take Advantage of Training Programs
Cherry Pick Top Talent Away from Rivals
Double Down on Strategic Advertising
Capitalize on Affordable Luxuries


Market Data

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

Market News

Stock Watchlist

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App