Seth Godin: Marketing's Cardinal Sin is Being Boring

I'm a huge fan of Seth Godin's take on how marketing needs to work in today's hyper-technologized world. In this great video, he spells out why, when it comes to getting attention, bad or bizarre ideas are more actually more successful than boring ones. He makes an important point, because there are thousands of companies with boring marketing messages. And those often make even selling more difficult.