The United Nation's World Food Program has announced a partnership with American fashion designer Michael Kors to raise awareness of global hunger.
"I am so proud to be joining the World Food Program in one of the greatest global fights of our time -- the battle to end hunger," Kors said. "Millions of people all over the world are struggling to feed themselves, and their families, every day. I want to lend my voice and my efforts to this international cause."
"We look forward to working with Michael Kors. Together, we will generate more attention as well as much-needed resources in support of WFP's efforts to end world hunger," WFP Executive Director Ertharin Cousin said in a news release.
Kors will support WFP through a series of awareness-focused campaigns, special events and limited-edition fundraising products created by his namesake company. In March, Kors' fashion brand will launch two unisex watch styles for its "Watch Hunger Stop" campaign. Each watch sold will allow WFP to feed 100 children.
Last week, a public service announcement was released across Kors' social media channels featuring stars like Bette Midler, Seth Myers and Olivia Munn, highlighting statistics on global hunger. Watch that video below: