LeBron Draws Huge TV Ratings, Especially in Ohio

NBA basketball free agent LeBron James waits to make his announcement that he is leaving the Cleveland Cavaliers for the Miami Heat at the Boys & Girls Club of Greenwich July 8, 2010, in Greenwich, Conn. AP Photo/Greenwich Time

Early television ratings for ESPN indicate there was twice as much interest in LeBron James' decision on where to play in the city he is leaving than in the city he's going to.

The Nielsen Co.'s overnight measurement in the nation's 56 biggest cities show more than seven of every 100 homes with television sets was tuned to ESPN to see where James would play. It's expected to be the biggest audience ESPN has ever gotten for a news program.

In Cleveland, "The Decision" drew a staggering 26 rating - meaning more than one in four homes had TVs tuned to ESPN to see James say he was leaving his hometown Cavaliers for the Miami Heat.

In Miami, the show had a 12.8 rating.

ESPN is owned by The Walt Disney Co.

More LeBron James Coverage:

LeBron Gets Cheers in Miami, Jeers in Cleveland
LeBron James Picks Miami Heat for New Team
Jim Gray: Dan Gilbert Will Regret Dissing LeBron
CBSSports.com's Ken Berger: Pick Changes Landscape
CBSSports.com's Mike Freeman: No Title Lock for Heat


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