Jon Bon Jovi partners with Avon for new fragrances

Recording artist Jon Bon Jovi appears at Tiger Jam 2012 at the Mandalay Bay Events Center April 28, 2012 in Las Vegas. Ethan Miller/Getty Images

Jon Bon Jovi appears at Tiger Jam 2012 at the Mandalay Bay Events Center April 28, 2012, in Las Vegas.
Ethan Miller/Getty Images

(CBS/AP) Jon Bon Jovi is going Unplugged.

The 50-year-old rock star is releasing a fragrance line called Unplugged with Avon Products, the company announced.

Pictures: Bon Jovi
Pictures: Stars with Scents

Bon Jovi will appear in ads for both Unplugged for Her and Unplugged for Him.

The company said the inspiration for both scents is the unique feeling one has listening to a favorite song. The goal is "an emotional connection."

The women's version, which will be available through Avon representatives and online in October, is a floral oriental perfume, and the men's is a woody floral musk fragrance. It will go on sale in November.

Both Avon and Bon Jovi said admiration for each other's involvement in philanthropy largely drew them together as partners.


Comments

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

Download
The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App