(CBS) - San Diego police say Jason Russell, a co-founder of activist group Invisible Children and one of the creators of the "Kony 2012" video, was detained Thursday night in Pacific Beach after he was allegedly found masturbating in public and possibly under the influence of alcohol, according to NBC San Diego.
According to the station, police say they received calls around 11:30 a.m. reporting that a man running through traffic and screaming, while in "various stages of undress."
Officers say when they arrived on the scene the film maker was cooperative, NBC San Diego reports.
The marketing campaign is an effort by Invisible Children to vastly increase awareness about a jungle militia leader who is wanted for atrocities by the International Criminal Court. He is also being hunted by 100 U.S. Special Forces advisers and local troops in four Central African countries.
The "Kony 2012" video, about the atrocities carried out by Joseph Kony's Lord's Resistance Army went viral, drawing nearly 80 million views on YouTube. The controversial video put Kony in the international spotlight, but also drew disapproval from critics who say the video oversimplified the conflict.