This story was written by David Kaplan.
After a wave of speculation as to where she would land after resigning as president and CEO of Martha Stewart Living Omnimedia (NYSE: MSO) in June, Susan Lyne has been named CEO of Gilt Groupe, an online retailer of discounted luxury items. The e-commerce site is open to customers by invitation-only. Lyne's move seems surprising, because of her extensive background in entertainment and media. Before heading MSLO in the fall of 2004, Lyne was president of ABC Entertainment in charge of the network's primetime programming and had been with the network since 1996. The company announcement of Lyne's hire gave no indication as to whether Gilt would try to move into content creation or curation in some way. At Gilt, Lyne takes over for Alexis Maybank, the company's founder. Maybank will remain on as chief strategy officer.
By David Kaplan