This story was written by Staci D. Kramer.
This didn't take long but it was longer than I expected ... Deborah Fine quietly has shifted roles inside the Universal Television Group, starting a new job this week as president, digital strategy, reporting to Jeff Gaspin. Fine stayed on as president of iVillage Properties, responsible for day-to-day operations, after it became part of the new Women and Lifestyle Entertainment Networks formed last May and headed by Lauren Zalaznick. Now she has a new title and a still-vague but potentially interesting mission to work on the digital extension of cable content.
Fine, previously the CEO of Victoria's Secret PINK, was hired by Beth Comstock, now back at GE, to head iVillage in mid-2006, soon after NBCU acquired the veteran women's network for $600 million. It was supposed to be the hub of NBCU's digital media activity; instead, it's now just part of a virtual women's network.
By Staci D. Kramer