The party people are taking over Dallas this week.
On Friday, the Black Eyed Peas, which is providing half-time entertainment at Super Bowl XLV on Sunday, will join with Sports Illustrated to host - get this - the "Sports Illustrated Presents: The Official Black Eyed Peas Friday NightB4 XLV Party."
That's not a misprint; that's the name of the event, which organizers say means music and models.
According to the Peas' website, there will be DJ sets from will.i.am
and David Guetta along with a host of special guests including Sports Illustrated
Swimsuit models Genevieve Morton, Christine Teigen, Julie Henderson and Anne V.
It's unusual to have such a high-spirited act play the Super Bowl. Since Janet Jackson's "wardrobe malfunction" in 2004, halftime entertainment has been provided by a string of older - but still popular - performers like Bruce Springsteen, Tom Petty and the Heartbreakers, and a terrific, if subdued, Prince.
When the announcement came in November 2010 that the Peas were playing the halftime show at the Super Bowl XLV, it was clear that times had changed.