Facebook's IPO by the (important) numbers

"Can't I just be left to control the world, without all this money nonsense?" James Martin/CNET

(MoneyWatch) COMMENTARY As the clock ticks down to Facebook's IPO tomorrow, There's a feverish pace of speculation. Is the company really worth it's sky-high valuation? Can it measure up to the hype? Will investors make out like bandits or lose their shirts?

Here are some key numbers, drawn from Facebook's SEC filings and other sources, that might offer some clues about the social network's prospects.

2

Facebook has two classes of stock. Class A shares are the type that will be sold in the IPO and trade on the open market. Class B shares are owned by insiders.

157,451,352

The number of Class A shares of stock that will be offered in the IPO.

$34 -- 38

The reported price range to buy a share of Class A stock in the offering.

$5.4 -- $6

That's how many billions of dollars the shares on sale will bring in. That number will be split among all those current Facebook stockholders, such as company employees and the the firm's venture-capital backers.

$5.11

The average amount of revenue that Facebook gained from each of its users in all of 2011.

$30

The average amount of revenue that Google (GOOG) gets from each user.

51

Percentage of people that expressed a favorable opinion about Facebook in a recent AP/CNBC poll.

71

Percentage of people that had a favorable opinion of Google.

$93 -- $104

Facebook's expected market capitalization, in billion, after the IPO.

$199

Google's market cap.

901 million

Number of average monthly users Facebook had on March 31, 2012.

15

The percentage of Facebook's 2012 Q1 revenue that came from social-gaming firm Zynga (ZNGA).

0

The number of paid ads that GM plans to run on Facebook after the automaker decided they're not effective in selling cars.

96.3

Percentage of total voting power in Facebook controlled by Class B stockholders. The dual-class structure left each Class B share wtih 10 votes, compared with one vote for Class A shares.

57.3

Percentage of voting power held by Facebook CEO Mark Zuckerberg.

11

The age of Jade Supple, who will become an owner of Facebook stock when her father buys it with money he had put aside for her education.

  • Erik Sherman On Twitter»

    Erik Sherman is a widely published writer and editor who also does select ghosting and corporate work. The views expressed in this column belong to Sherman and do not represent the views of CBS Interactive. Follow him on Twitter at @ErikSherman or on Facebook.

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