Facebook to curb frictionless sharing

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Facebook Timeline apps.
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(CBS News) Tired of being pointed to the Washington Post reader or SocialCam app when clicking on a link in Facebook? Those "frictionless sharing" apps may be slowing down, according to a report by BuzzFeed.

Apparently, Facebook's manager of media partnerships, Andy Mitchell, told journalists at a Facebook and Social Journalism meetup in San Francisco that the social network is moving away from "passive sharing."

"Facebook moving away from passive sharing on Open Graph, Andy Mitchell says. User feedback was that signal not strong," @lheron tweeted from the event.

Facebook chief executive officer Mark Zuckerberg introduced frictionless sharing and the Open Graph when he introduced the world to Timeline in September 2011. The feature lets members install apps like the Washington Post reader or SocialCam that would automatically share on Facebook what a person was reading or watching - even when not on the social network.

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