EconHealth, our first seminar on the Economics of Health Media, takes place next Thursday afternoon, March 20, at TheTimesCenter in mid-Manhattan from 1:30-5:00 p.m., kicked off by a keynote interview with Steve Case, the chairman of Revolution, LLC and co-founder of AOL (NYSE: TWX). Three panels follow:
-- Competition for Attention: How do established health sites try to stand out from the pack? How have old-line publishers moved beyond shovelware? What are portals doing to grab users' attention? What are they doing to adapt to changing times and increased competitionhealth portals vs. portals with health vs. old-line publishers vs. niches vs. service providers and more? How do they get the attention of advertisers and marketers? Panelists: Stephanie Dolgins, VP-Women's & Lifestyle, AOL; Marjorie Martin, GM-Health, About.com; David Kang, SVP and Editorial Director, Rodale Interactive Services; David Kramer, CEO, Digitas Health. Moderator: Chris Schroeder, CEO and president, The HealthCentral Network.
-- Emerging Models: HealthContent & Web 2.0: Broadband video, search engines, merging medical info with personal medical data, ad networks, and social media efforts to mesh health and Web 2.0 abound. What's working? What's not? What's next? Panelists: Raj Amin, CEO and co-founder, HealthiNation; Steven H. Krein, CEO and co-founder, OrganizedWisdom; Daniel Palestrant, CEO, Sermo; Dean Stephens, president & COO, Healthline. Moderator: Michael Mason, Health Editor, NYTimes.com
-- Deals: Rollups, Investments, Start-ups & More: The health-and-wellness media space is one of the hottest around when it comes to M&A and venture capital investments. What are buyers and investors looking for? How long can that continue? Panelists: Esther Dyson, EDventure; John Lambros, Managing Director, Savvian; Morris R. Levitt, Managing Director-Life Systems, DeSilva+Phillips; Benjamin Wolin, CEO, Waterfront Media/EverydayHealth. Moderator: Rafat Ali, publisher and co-editor, ContentNext Media/paidContent.org
A lot of the people who have tickets easily could be on one of the panels so the questions and comments from in front of the stage should add a great deal.
Meanwhile, our video partners Scribe Media have posted a stage-setting interview with Mark Bard, president of NYCbased Manhattan Research, focusing on trends in patient and doctor use of the Internet and emerging health media business models. It might also be worth your while to stop by there before you register.
By Staci D. Kramer