EconCeleb Video: Finding Advertising Value In Lesser Known Brands

This story was written by Amanda Natividad.
During our final, trademark advertising session at EconCeleb, panelists Henry Copeland, CEO, Blogads and director, sales and technology, PerezHilton.com; Brian Fitzgerald, co-founder & president, Gorilla Nation Media; Mari Katsunuma, VP of digital, Bravo; Karin Kovacs, associated publisher, People.com; and Dave Rosner, director of innovations, Initiative Media talked about "the straw that stirs the drink" with moderator Andrew Wallenstein, deputy editor, The Hollywood Reporter. Topics discussed included utilizing both big and small brands to reach audiences, the importance of integrated platforms and the move to mobile.

Full coverage is in the full writeup. Harvey Levin's and Bonnie Fuller's Q&A videos, including the rest of the videos and full coverage are at our EconCeleb channel. Video is embedded below (and RSS readers will have to click through)



Thanks a ton to our sponsors: KickApps, Yahoo OMG, PerezHilton.com, GumGum, Paltalk, Meebo and Celebuzz.


By Amanda Natividad
  • CBSNews

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