NEW YORK (CBS) Julia Roberts' "Eat Pray Love" may not have created the box-office bounce filmmakers were looking for, but it did very, very well for book sales.
According to a Nielsen Company analysis, the arrival of a screen adaptation of Elizabeth Gilbert's memoir of the same name produced a massive bump in sales of the four-year-old book this summer.
Nielsen says 94,000 books were sold in the week ending in Aug. 1, the same number as for all of 2006, when the book was first published. "So far, in 2010, the book has sold more than twice as many copies as all of 2009."
Such a hefty boost from Hollywood is not unusual. Similar increases were seen for " Dear John" by Nicholas Sparks when that movie came out in February and for " My Sister's Keeper" by Jodi Picoult last year, Nielsen says.
"Eat Pray Love" took in $23.7 million at the box office on its opening weekend but it was no match for "The Expendables," which had a box-office total of $35 million.
Sony says it is counting on a long shelf life for "Eat Pray Love" because of its appeal to women, who are less likely than males to rush out to see a movie over opening weekend.