Earnings: BBC.com Ads Help BBCWW Rise; Significant YouTube And iTunes Income
This story was written by Robert Andrews.
BBC Worldwide, the commercial arm of BBC, has its digital revenuet up from 13.9 million to 21.9 million in the year to March 31 2008, thanks to ads on the new BBC.com (the commercial site for international users, not local UK sites) and to sales from the likes of iTunes and YouTube, according to the fascinating 2007/08 annual review
-- BBC.com: The controversial BBC.com made 1.5 million from ads and sponsorships since its November launch - figures that might pique newspaper rivals' interest as an indication of how much the BBC can pull down from advertising....more details on PCUK..
By Robert Andrews