Last Updated Jul 15, 2009 12:59 PM EDT
But the Emirates sponsorship breaks down to just Â£6.7 million a year over the course of the deal. Manchester United just signed a deal with Aon worth Â£20 million a year; Chelsea's with Samsung is worth Â£10 million a year; and Liverpool gets Â£7.2 million from Carlsberg in a deal that is up for renegotiation soon.
Meanwhile, Arsenal's margins are thin. Its EBITDA will fall to just Â£35-40m in 2010, the BBC reported. And the club has trouble raising cash to buy players -- the crucial expense on which all revenues depend.
The club recently rejected the idea of selling stock to its fans to raise Â£150 million; perhaps it is time examine the Emirates contract for loopholes that will allow the club to negotiate anew?
- A selected list of football sponsorship deals:
- Â£100 million Arsenal's 15-year deal with Emirates
- Â£80 million The four-year deal Manchester United signed with Aon takes effect next summer
- Â£75 million Juventus have a five-year contract with Tamoil, the international oil company
- Â£68 million Bayern Munich's four-year deal with T-Home
- Â£50 million Chelsea signed a five-year contract with Samsung in 2005
- Â£38 million Real Madrid's three-year deal with Bwin.com, the Austria-based online gaming company
- Â£7.2 million Liverpool's annual fee from Carlsberg expires in 2010
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