After strong debate, Romney releases positive ad

US Republican presidential candidate Mitt Romney speaks during a campaign event at LeClaire Manufacturing in Bettendorf, Iowa, on August 22, 2012. JEWEL SAMAD/AFP/Getty

The morning after the first presidential debate where he was widely perceived as the victor, Mitt Romney released a new television ad promoting his plan to create jobs.

The ad strikes a positive note, which a new study says is a rarity this campaign season: two-thirds of ads since June have been negative while 92 percent have been negative since Sept. 9. Romney talks directly to the camera in the ad, which is an extension of the economic message he attempted to convey during Wednesday night's debate.

"Let me tell you how I will create 12 million jobs when President Obama couldn't," Romney said in the ad titled "12 million jobs."

"First, my energy independence policy means more than three million new jobs.... My tax reform plan to lower rates for the middle class and for small business creates seven million more. And expanding trade, cracking down on China, and improving job training takes us to over 12 million new jobs," Romney said.

The ad highlights parts of his five-part jobs plan and directs viewers to his website to read more.

A recent fact check by The Washington Post's Glenn Kessler says "the number is less impressive than it sounds." Kessler wrote that 12 million jobs in four years breaks down to about 250,000 jobs per month, which is not far from the recent average of nearly 150,000 jobs created per month.

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    Leigh Ann Caldwell is a political reporter for