This story was written by David Kaplan.
As part of the reorg of its Adweek Media Group, B2B publisher Nielsen Business Media has laid off 11 staffers in editorial, paidContent has learned. A Nielsen rep confirmed the cuts, which come on top of the 8 additional posts eliminated in some of the travel, performance group and retail food group publications, which were announced yesterday, for a total of 19 cuts at the company. Most of those cut were reporters, not editors, at the groups pubs Adweek, Mediaweek, Brandweek and Editor & Publisher. Nielsen is putting together a new content strategy for its 40 magazine properties, which also include The Hollywood Reporter, and Billboard, as well as the aforementioned titles. At the Adweek Group, the pubs combine copy desk or assignment desk functions, but the respective reporting desks will remain distinctly, though there will be more sharing of coverage across the titles as well.
By David Kaplan