Dow
     -74.92
12454.83
-0.60%
|
     -2.86
1317.82
-0.22%
|
     -24.33
13673.51
-0.18%
|
     -1.85
2837.53
-0.07%
|
     -0.17
48.10
-0.35%
|
     -0.67
103.49
-0.64%
|
     +0.02
1.79
+0.98%

All Blog Posts from Sales Machine

How love, money, and health can attract publicity

(MoneyWatch) Free publicity doesn't replace advertising or direct mail to generate qualified leads for the sales team, but many savvy marketers are shifting increasing portions of their budgets to the art of being newsworthy.

Continue »

How to turn public speaking into new customers

(Credit: Flickr user Victor1558)
(MoneyWatch) Getting paid to connect with prospects is the perfect sales and marketing "crime."
Continue »

How to win customers? Ease their suffering

(Credit: Shutterstock photo)

(MoneyWatch) Do your prospects prefer sex or sleep?

Continue »

What employers look for in hiring salespeople

(Credit: Shutterstock photo)

(MoneyWatch) Salespeople are hired to be fired. So when it comes time to find that next sales job, just what is the person doing the hiring looking for in a new salesperson?

Continue »

Key account selling: The unwritten rules

(Credit: Shutterstock photo)

(MoneyWatch) Selling key accounts is like baseball: Both have their codes of unwritten rules.

Continue »

Persuasion that prospects love

handshake, deal, agreement, stock, 4x3 (Credit: istockphoto)
(MoneyWatch) I don't know about you, but I am only working halftime: 12 hours a day, seven days a week. I'm busy, you're busy, and our prospects are busy. Now as a sales person, you want them to make a decision. But the prospects moan, "Who has the time to make a choice?"

To help prospects choose you, give them a persuasive mental shortcut. Trust me, they will love you for it. You can gain trust with prospects through a proven persuasive secret called "social proof."

Continue »

Among the faithful: Learning from Warren Buffett

Warren Buffett laughs during an interview with the Fox Business Network in Omaha, Neb., on May 7, 2012.

(Credit: AP Photo/Nati Harnik)
(MoneyWatch) Warren Buffett just might be the greatest salesperson in the world. Consider how he has for years been selling "confidence" in his company, Berkshire Hathaway (BRK), reassuring the faithful that the conglomerate will continue to thrive with or without him. And by now, Buffett's annual shindig for shareholders in the company gas become the Comic-Con of capitalism.Continue »

4 blunders when communicating change

(Credit: Stock photo)

(MoneyWatch) So the time has come to communicate a major change at your organization. Maybe it is a downsizing, a restructuring, or a switch to a "better" compensation system (ha, not bloody likely). Unfortunately, we've all seen how such announcements often unfold.

Continue »

How to promo your company by publishing a book

(Credit: Stock photo)

(MoneyWatch) Publishing an advice book is a quick path to becoming the kind of expert who attracts new customers. So why doesn't every company with goods and services put out a book? Thanks to new technologies, not only is it possible today to publish a professional-looking book for under $1,000, but you can also market the it through reputable sales channels. In other words, the publishing world has given power to the people.

Continue »

Media 'hooks' to get your business noticed

angry boss, manager, woman, screaming, blowhorn, stock, office, working, red phone, megaphone, yelling, 4x3 (Credit: iStockphoto)
(MoneyWatch) Everybody tells you positive publicity is great for your business, but few people tell you how to get it. The cost of free publicity is great ideas.Continue »

Follow Sales Machine

  • Market Update
Scroll Left
Scroll Right More »
CBS This Morning now on iPad & iPhone! GET THE FREE APP
CBS News on Facebook