All Blog Posts from Sales Machine
How love, money, and health can attract publicity
(MoneyWatch) Free publicity doesn't replace advertising or direct mail to generate qualified leads for the sales team, but many savvy marketers are shifting increasing portions of their budgets to the art of being newsworthy.
Continue »How to turn public speaking into new customers
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What employers look for in hiring salespeople
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(MoneyWatch) Salespeople are hired to be fired. So when it comes time to find that next sales job, just what is the person doing the hiring looking for in a new salesperson?
Continue »Key account selling: The unwritten rules
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(MoneyWatch) Selling key accounts is like baseball: Both have their codes of unwritten rules.
Continue »Persuasion that prospects love
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To help prospects choose you, give them a persuasive mental shortcut. Trust me, they will love you for it. You can gain trust with prospects through a proven persuasive secret called "social proof."
Continue »Among the faithful: Learning from Warren Buffett
Warren Buffett laughs during an interview with the Fox Business Network in Omaha, Neb., on May 7, 2012.
(Credit: AP Photo/Nati Harnik)4 blunders when communicating change
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(MoneyWatch) So the time has come to communicate a major change at your organization. Maybe it is a downsizing, a restructuring, or a switch to a "better" compensation system (ha, not bloody likely). Unfortunately, we've all seen how such announcements often unfold.
Continue »How to promo your company by publishing a book
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(MoneyWatch) Publishing an advice book is a quick path to becoming the kind of expert who attracts new customers. So why doesn't every company with goods and services put out a book? Thanks to new technologies, not only is it possible today to publish a professional-looking book for under $1,000, but you can also market the it through reputable sales channels. In other words, the publishing world has given power to the people.
Continue »Media 'hooks' to get your business noticed
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