CDC unveils latest graphic anti-smoking ads in 2013 "Tips From Former Smokers" campaign

  • CDC
    tips from former smokers, graphic ads

    A new set of graphic public service announcements on smoking's dangers was released Thursday by the Centers for Disease Control and Prevention.

    The new ads are a follow-up to last year's "Tips From Former Smokers" campaign.

    Last March, the CDC unveiled the $54 million campaign in billboards, print, TV and radio ads that showed people whose lives were changed by smoking.

    The new ads will run 12 weeks beginning April 1 in all media formats, and are funded by the Affordable Care Act.

    Federal health officials wanted to capitalize on the success of last year's campaign, which the CDC said led to a doubling in calls to the government phone number, 1-800-QUIT-NOW and a five-fold increase to the website, smokefree.gov.

    "This campaign is saving lives and saving dollars by giving people the facts about smoking in an easy-to-understand way that encourages quitting," Health and Human Services Secretary Kathleen Sebelius, said in a statement. "This campaign is effective. The increase in calls to quitlines after last year's campaign shows that more people are trying to quit smoking as a result of these ads."

    Despite the widespread dissemination of ads about smoking's dangers, one in five U.S. adults smoke, according to CDC. About 90 percent of them started before they were 18, and many have experienced life-changing health effects. More than 440,000 Americans die each year because of smoking-related diseases, and for every one death, there's 20 more people living with a disease caused by smoking, the CDC said.

    "The Tips From Former Smokers campaign shows the painful effects of smoking through former smokers, in a way that numbers alone cannot," said the CDC's director, Dr. Tom Frieden.

    Just how graphic are the new ads in the campaign? Keep clicking to see the videos...

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