James S. Bell, Inventor of The Ad Jingle
James S. Bell, Inventor of The Ad Jingle
On Christmas Eve of 1926, radio listeners were treated to a new song "Have You Tried Wheaties" by four male singers known only as "The Wheaties Quartet".
Product sales in areas where the song was played spiked, causing James S. Bell, CEO of Washburn Crosby Company to decide to make into a national program.
As a result, Wheaties quickly became one of the world's most popular breakfast cereals.
Here is the world's first ad jingle: WHEATIES SONG
RELATED POST: The 9 Dangerous Myths of B2B Marketing
IMPORTANT: Enjoy this post? To see more, email me through my website: GeoffreyJames.com
