"Growing Up"

Romney's ad is positive - highlighting his Michigan roots. He grew up there while his father was governor from 1963 to1969. The ad features candidate Romney speaking to the camera while driving a Chrysler. "Now when I grew up in Michigan it was exciting to be here. Remember going to the Detroit Auto Show with my dad. That was a big deal," he says over images of himself as a boy with his father and video of classic cars.

"President Obama did all these things that liberals have wanted to do for years. The fact that you've got millions of Americans out of work, home values collapsing, people here in Detroit are distressed. I want to make Michigan stronger and better. Michigan has been my home and this is personal," he says while continuing to drive. And yes, he is wearing a seat belt.

Romney is trying to accomplish a few goals here. He's touting his Michigan roots and trying to hit the president for the auto bailout while, at the same time, championing the auto industry, which President Obama helped restructure with large government loans. Romney called for the structured bankruptcy for the auto industry, but did not favor any federal bailout. The ad ends with black and white photos of a young Romney in the driver's seat of a car and as a young adult with his wife Ann.