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Smokey Bear turns 70 and gets makeover

Name: Smokey Bear turns 70 and gets makeover
Uploaded: 2014-08-11T01:40:00-0400
Duration: 4 min 17 s
Description: The bear, who goes to work in blue jeans, utters a message loud and clear: "Only you can prevent wildfires." With much of the West in a drought, Smokey's job is as important as ever. Ben Tracy reports.

The bear, who goes to work in blue jeans, utters a message loud and clear: "Only you can prevent wildfires." With much of the West in a drought, Smokey's job is as important as ever. Ben Tracy reports.