Social Network User Loyalty Erratic
I've mentioned before how social networks are in a fad business. Recent data from Nielsen Online suggests that even more strongly. The rapid change in the fortunes of social media companies are enough to make your eyes cross -- and to reconsider just how most tech companies should hedge their strategic bets, given that today's sure thing can become tomorrow's has-been. Here's a look at the Nielsen NetView data, via the Center for Media Research, comparing minutes of use: