Coca-Cola brought "extraordinary style to the soft drink aisle" in September 2011, when it introduced a hipper-looking can for its iconic Diet Coke brand. Turner Duckworth, a San Francisco-based design agency, designed the limited-edition packaging, a new look for last fall. In March 2010, The Coca-Cola Company (KO
) launched a new Diet Coke marketing campaign
that focused on how the brand helps young adult Diet Coke drinkers get the most out of life, the company said in a statement.