(CBS/AP) Among the biggest winners in the 2010 World Cup competition are some African-based charities.
World Cup matches, held in South Africa, are drawing celebrities to that continent and some are leaving behind donations to the charities that caught their eyes.
For example, actor John Travolta and his pregnant wife, Kelly Preston, were in Johannesburg for the games and they visited Nelson Mandela Children's Fund, a charity run by one of South Africa's best known children's advocates.
The Hollywood couple handed over a check for $9,450 and urged other stars to use their status to contribute to Mandela's legacy.
Colombian singer Shakira spent hours at a school in the famous Johannesburg township of Soweto, meeting with youngsters and trading dance steps with students.
Just hours before appearing with Shakira on stage at the World Cup concert, singer Alicia Keys held a news conference to promote her foundation, which provides AIDS treatment to children.
Senegal-born singer Akon, in South Africa for the opening game, launched a line of clothing inspired by soccer team uniforms and sporting the slogan "made in Africa, made me beautiful." Some proceeds of sales of the shirts, tracksuit jackets and shorts will go to his Konfidence Foundation, which supports education, sports and health projects in his native country.