Why Blog? | BTalk Australia

Last Updated Sep 15, 2009 5:02 PM EDT


Rohit Bhargava

Rohit Bhargava

(Episode 331; 13 minutes 30) Rohit Bhargava's Influential Marketing Blog is one of the top 50 marketing blogs in the world, ranked by Adage. By day he is founding member of Ogilvy's 360 Digital Influence team. He has also the author of Personality Not Included, a book explaining how personality is the key to success in today's business world.

So is a blog a part of building a brand these days? Phil Dobbie asks Rohit what the role of a blog is for a business, how he managed to develop such a substantial following and what others can learn from his success.

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