"White House Down" free for active military, veterans on July 4
Sony Pictures wants to thank the troops this Independence Day.
The company has partnered with four of the nation's largest movie theater chains to allow active U.S. military personnel and veterans to see "White House Down" for free on July 4.
With proper military identification, members of the military can bring one guest with them free of charge to any Regal Entertinment Group, AMC Theatres, Cinemark Theatres, or Carmike Cinemas theater to see the patriotic themed film starring Jamie Foxx and Channing Tatum.
"It's a great way to celebrate the holiday and to honor and thank the troops for their service to our country," Rory Bruer, president of worldwide distribution for Sony Pictures, said in a statement.
Perhaps the promotion will help generate more interest in the film.
In its first week of release, "White House Down" grossed just $27 million at the U.S. box office against a $150 million budget.
Tatum stars as a Capitol policeman who must try to protect his young daughter and save the president (Foxx) following a terrorist attack on the White House.
