Last Updated Oct 28, 2008 8:37 AM EDT
- The Find: It's no surprise that gadget crazy Japan tops the table in terms of fastest uptake of new technology, but who would have expected four Nordic nations to round out the top five? The US limps in at sixth.
- The Source: A report entitled "The Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences," co-authored by two marketing professors, Deepa Chandrasekaran of Lehigh University and Gerard J. Tellis of USC's Marshall School of Business.
- The Netherlands
- The United States
The report also compares product categories, noting that on average "fun" products (like mp3 players) take off five years faster than "work products" (like microwaves). "Fun products... could be introduced simultaneously across nations (a 'sprinkler' strategy), while the introduction of appliances and other work-related technologies should be staggered ('waterfall') for maximum impact," the report concludes.
The Question: Why do the Nordic countries beat out the US in the race to take up new technology?
(Image of high-tech, Japanese toilet seats by bato93, CC2.0)