America Ferrera took home yet another honor as the title character on "Ugly Betty," winning best actress for her portrayal of the sartorially challenged Betty Suarez trying to make it in the tough New York fashion world.
The series also won best comedy.
Ferrera already has earned Emmy, Golden Globe and Screen Actors Guild awards for the role.
Teen heartthrob Zach Efron won best actor for playing teen idol Troy Bolton in "High School Musical 2," which took the best movie musical award for the second installment on the continuing adventures of the fictitious East High Wildcats.
Best new series went to ABC's "Pushing Daisies."
The awards are given by the Family Friendly Programming Forum and recognize what it decides is outstanding programming for family viewing.