"The Price is Right" names its first male model

A Boston man has been chosen to become the first male model in "The Price is Right" history.

The long-running CBS game show said Friday that viewers had chosen Rob Wilson from among a trio of finalists who also included Clint Brink and Nick Denbeigh.

Wilson begins his week-long stint alongside the ladies on Oct. 15.

The contest was announced in August. Hundreds of hopefuls showed up at the open call in Los Angeles, where they had a chance to strut their stuff for the show's producers and the female models the show is well known for.

The field of men was narrowed down to 26, who then competed in challenges that aired on priceisright.com. Tasks included a costume change and writing and singing original lyrics to "The Price is Right" theme music.

After Wilson, Brink and Denbeigh were named as finalists, viewers were able to vote online for their favorite.

"The Price Is Right" is hosted by Drew Carey. It airs weekdays at 11 a.m. ET.

The show has been on the air since September 1972, and celebrated its 40th anniversary with a special episode last month.


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