And Sunday Morning is seeking one for our "Money Issue."
Creating that one special symbol that will forever be associated with a product is a task that requires a team of designers and months and months of hard work.
Correspondent Russ Mitchell visited corporate image designers C&G Partners, who created three prototypes for us.
They came up with them in just three days. Each has its own merits and special features. But we need help in picking the right one.
The winning logo will be announced next Sunday.