Texas ranch's secret cattle feed ingredient: Beer

"Kobe beef" originates in Japan, where ranchers would sometimes massage their cows or feed them beer while they are being raised for slaughter.
PHILIPPE LOPEZ/AFP/GettyImages

A cattle ranch in Texas swears by a secret ingredient that makes its beef juicer: Beer.

Texas T Kobe ranch in Wallis pours beer into the hay its cows eat, CBS affiliate KHOU-TV reports. The ranch says the yeast in the double IPA helps promote digestion and improves the flavor and texture of the herd's meat.

The beer comes from a partnership with a local award-winning brewer, Saint Arnold Brewing Co.

Texas T follows the tradition of Kobe-style beef, a method of herding developed in Japan that raises hormone-free, Wagyu breed cattle. It's one of the most expensive types of beef and is often considered a delicacy -- it can cost up to $100 a pound. Japanese ranchers would often massage their cows or feed them beer to reach the ideal flavor.

Ranch owner Gene Terry says his cattle prefers the beef-soaked hay to the regular kind.