Summing up Muhammad Yunus, "Creating a World Without Poverty"

Last Updated Jan 22, 2008 3:25 PM EST

I've been reviewing Creating A World Without Poverty, Muhammad Yunus' visionary book about a new kind of capitalism.

I looked at the book in three parts:

Muhammad Yunus: Capitalism Is Half-Baked
How Muhammad Yunus Created an Impossible Business
Muhammad Yunus On How to End Poverty
Big Think's breakdown: Businesspeople of all persuasions should read the first two chapters, and keep going if they have an interest. And they should have an interest -- the book is clearly written and social business is a growing phenomenon (witness Google's emerging Foundation, in the news last week for announcing its plans). Yunus is an economist and a CEO, and his vision comes out of his practical experience. That experience will be widely useful to companies that want to understand what it takes to create a social business, and what they might mean for markets (on one level, Yunus is showing how to tap gigantic groups of consumers).

It's a bonus when, towards the end, he tells Warren Buffett what he should have done with his billions, instead of giving it to the Gates Foundation (start a social business to create universal health insurance in the U.S.). It isn't a bad idea, and there are plenty of other good ones in the book.

Some other reviews:

Muhammad Yunus: creating a world without poverty, Austin American-Statesman

Banker to the Poor Finds Way To Branch Out, Boston Globe (free registration required)

Firedoglake's Book Salon with Muhammad Yunus
A recap of Yunus' appearance at the Milken Institute (includes audio)

Yunus on All Things Considered (includes a nine-minute interview)

His U.S. book tour, which runs through January 24.
  • Michael Fitzgerald

    Michael Fitzgerald writes about innovation and other big ideas in business for publications like the New York Times, The Economist, Fast Company, Inc. and CIO. He’s worked as a writer or editor at Red Herring, ZDNet, TechTV and Computerworld, and has received numerous awards as a writer and editor. Most recently, his piece on the hacker collective the l0pht won the 2008 award for best trade piece from the American Society of Journalists and Authors. He was also a 2007 Templeton-Cambridge Journalism Fellow in Science and Religion.

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