Six-Figure Jobs: Online Marketing Director

Last Updated Feb 28, 2011 3:16 PM EST





































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Online Marketing Director









  • Salary for Top Earners: $100,000+
  • Projected Job Growth: 60 percent this year
  • Additional Training Required: Familiarity with web analytics and search engine optimization and marketing can be acquired over several months via webinars, workshops, and online courses. A combination of marketing experience and online tech savvy, however, can help get your foot in the door.

As an online marketing director, you’d be developing and managing a company’s social media strategy, website, online and email campaigns, and ecommerce and merchandising. “The field is exploding and you don’t need an M.B.A.,” says Ellen Pack, vice president of marketing for Elance.com, which places online talent. According to Daniel Greenberg, chief marketing officer for job search engine SimplyHired.com, the number of listings for online marketing directors has increased more than 250 percent since June 2009.




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