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Sarah Palin Video Hails "Mom Awakening"

Sarah Palin's political action committee has released its first web video of the campaign season, entitled "Mama Grizzlies," capturing a theme the former Republican vice presidential candidate has embraced -- a rise in conservative feminism.

The video features a montage of appearances Palin has made since entering national politics, as well as images of her female supporters and conservative female activists. It is set against the narration of a speech Palin gave in Washington in May, in front of the Susan B. Anthony List, a group that supports anti-abortion rights female candidates.

"This year will be remembered as the year when common-sense conservative women get things done for our country," Palin is heard saying in the video. "All across this country, women are standing up and speaking out for common-sense solutions."

She goes on to say that conservative women are standing up against the current, "fundamental transformation of America."

"It seems like it's kind of a mom awakening in the last year and a half, where women are rising up and saying, 'No, we've had enough already,'" she says. "Because moms kinda just know when something's wrong. Here in Alaska, I always think of the mama grizzly bears that rise up on their hind legs when somebody's coming to attack their cubs, to do something adverse toward their cubs."

Palin has applied the term "mama grizzlies" to the conservative female candidates she has supported this election cycle. Today on her Facebook page, Palin announced her support for CeCe Heil, who is running in the Republican primary in Tennessee's 5th district to take on Democratic Rep. Jim Cooper.

"CeCe is another tough 'mama grizzly' with the experience, passion, and integrity to restore some common sense to Washington," Palin wrote.

Palin's polished new video encapsulates the brand of independent, feminist yet traditional, brand of conservatism Palin stands for and is pushing through 2010 candidates like Heil and South Carolina's Republican gubernatorial candidate Nikki Haley.

While the video is about this November's elections, "it is hard to read this video as anything but a test of a much larger potential operation," writes CBS News chief political consultant, the Atlantic's Marc Ambinder. "Incidentally, for those who wonder about whether Palin is actually laying the groundwork for a 2012 run, like Mitt Romney or Tim Pawlenty, the answer is: it's hard to tell."