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Rachel Zoe encourages people to vote in new PSA

Rachel Zoe poses backstage at New York Fashion Week on Sept. 13, 2012, in New York. Getty

(CBS News) For celebrity stylist Rachel Zoe, the hottest item of the season isn't a handbag - it's a voter registration card.

Zoe has teamed up with OurTime.org to encourage people to vote this November.

Pictures: Stylists behind the stars

"We're at a point where our kids may not be better off than we were or that my parents were or that our parents were and I think that's a pretty bad place to be in. We need to change that. You have to vote," says Zoe in a video she made with the non-partisan, non-profit organization.

The group has partnered with other celebrities including Usher, Larry David, Jessica Alba and Pharrell.

Check out the stylist's video below.

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