Passages: Designer Lou Dorfsman

It happened this week ... Lou Dorfsman died at the age of 90.

Although you probably never heard his name, you certainly saw his work right here.

For more than 40 years, Dorfsman helped shape the image of CBS.

Lou was a pioneering art designer: the first to give a major American corporation a distinct "look," seen on everything from CBS promotional spots to ads.

He even helped design the interior of the network's landmark New York headquarters, the building now known as Black Rock.

No detail was too small or large for Lou Dorfsman to handle.

There was the CBS typeface … the official CBS stationery, complete with detailed directions covering just about everything …

… and we do mean EVERYTHING - right down to the tiny gray dot where the body of every letter was SUPPOSED to start.

Lou even designed a 40-foot-long assemblage which graced the wall of the CBS cafeteria for more than 20 years. It's now being painstakingly restored.

Lou retired in 1987 ... but to this day, Lou Dorfsman helps CBS look its best.

To view a video about the creation of Dorfsman's "Gastrotypographicalassemblage" and to make a donation to the CBS wall restoration, please visit:

The Center for Design Study
400 Trabert Avenue
Atlanta, GA 30309
(404) 607-8031


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