"What I want to say is this. You are not alone. You didn't do anything wrong. You didn't do anything to deserve being bullied. And there is a whole world waiting for you, filled with possibilities," Mr. Obama promises in the video.
"Like all of you, I was shocked and saddened by the deaths of several young people who were bullied and taunted for being gay, and who ultimately took their own lives," he continued. "As a parent of two daughters, it breaks my heart. It's something that just shouldn't happen in this country."
"I don't know what it's like to be picked on for being gay. But I do know what it's like to grow up feeling that sometimes you don't belong," Mr. Obama said. "Things will get better. And more than that, with time you're going to see that your differences are a source of pride and a source of strength."
Started by columnist Dan Savage, the campaign comes in the aftermath ofrecent closely-timed by young people in America who were bullied and tormented for being gay.
The project's YouTube channel - where people can post personal stories about their own stories overcoming discrimination - has drawn support from thousands of Americans, including talk show host Ellen Degeneres, actor Neil Patrick Harris and Secretary of State Hillary Clinton.
On October 20, 2010, the Gay and Lesbian Alliance Against Defamation (GLAAD)
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Lucy Madison is a political reporter for CBSNews.com. You can read more of her posts here. Follow Hotsheet on Facebook and Twitter.