(CBS News) Twitter trash talk isn't just for NBA players - even the guys behind the players' shoes get in on the act. But for Nike footwear designer Jason Petrie, his online salvo was deemed a flagrant foul.
After Chicago Bulls star Derrick Rose went down with a , Petrie took to Twitter and suggested that Rose hurt himself because of the Adidas shoes he was wearing. Petrie, who is behind LeBron James' Nike sneakers, fired off this schadenfreude-laced tweet after the NBA MVP went down in agony near the end of Chicago's playoff series opener against the 76ers:
Ouch. (For the record: "Pooh" is a nickname for Rose, who in February signed a deal worth nearly $200 million with Adidas.)
Even if Petrie did not know that Rose had torn his ACL, jabbing a guy right after he crumpled to the floor in agony is pretty low. Not surprisingly, the tweet incited a flurry of online criticism, as followers called it "in bad taste" and "classless." Petrie later apologized:
Wow!Twitterverse I do apologize.It was really just tongue n cheek! Never meant any harm or disrespect!— Jason Petrie (@sevenzro1) April 29, 2012
Sensing the bad PR, Nike also released a statement on Petrie's ill-advised Tweet: "One of our basketball footwear designers posted comments online that we feel are inappropriate, and he has since apologized. We wish anyone who is injured a speedy recovery."