New mom Jessica Simpson launches line of maternity clothes

HOLLYWOOD, CA - APRIL 26: Singer Jessica Simpson arrives at the Us Weekly Hot Hollywood party held at Eden on April 26, 2011 in Hollywood, California. (Photo by Jason Merritt/Getty Images) *** Local Caption *** Jessica Simpson; Jason Merritt

Singer Jessica Simpson arrives at the Us Weekly Hot Hollywood party held at Eden on April 26, 2011, in Hollywood, Calif.
Jason Merritt

(CBS/AP) NEW YORK - New mom Jessica Simpson knows what it's like to look for stylish clothes while very pregnant.

The 31-year-old singer-actress, who gave birth to daughter Maxwell Drew Johnsonon May 1, announced Monday a partnership between Camuto Group, the master licensee behind her label, and retailer Destination Maternity for a line of clothing for moms-to-be.

Pictures: Jessica Simpson
Pictures: Celebrity babies

The clothes, with a hint of a 1970s vibe, will be in stores in the fall. The "Fashion Star" mentor said she'll aim for clothes "flattering to your baby bump.''

Simpson famously tweeted while pregnant that she dreamed she went to the hospital wearing an animal-print kaftan. She also famously posed without clothes for an Elle magazine cover.

The new collection builds on Simpson's already strong fashion portfolio, with 24 product categories, including clothes, jewelry, shoes and beauty products.

It is likely to boost Simpson's earning power, which Forbes put at $14 million for 2011-2012, including payment from licensing deals and a regular gig mentoring on NBC's "Fashion Star" reality competition show.

Forbes predicts a post-baby earning bump from multiple revenue streams, including product endorsements and new lines like the one just announced.

  • CBS News Staff



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