"Neighborhood Watch" promotional materials pulled in light of Trayvon Martin case

A promotional poster for the film "Neighborhood Watch." 20th Century Fox

A promotional poster for the film "Neighborhood Watch."
20th Century Fox

(CBS/AP) Twentieth Century Fox has pulled early promotional materials for its comedy "Neighborhood Watch" in light of the Trayvon Martin shooting.

A teaser trailer and in-theater posters have been removed from Florida theaters and will soon be phased out nationally, the studio said Tuesday. The film, due out July 27, stars Ben Stiller and Vince Vaughn as suburban dads who become neighborhood watch volunteers who try to stop an alien invasion.

"We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida," a Fox spokesperson told the Hollywood Reporter. "The movie, which is not scheduled for release for several months, was made and these initial marketing materials were released before this incident ever came to light. The teaser materials were part of an early phase of our marketing and were never planned for long-term use. Above all else, our thoughts go out to the families touched by this terrible event."

The poster shows a silhouette of an alien on a neighborhood watch sign that appears to be damaged by bullet holes.

According to THR, Fox plans to move to the second phase of its marketing campaign for the film, and the official poster is expected to highlight the film's stars and its comedic aspects. The teaser poster will reportedly be replaced across the country as soon as possible.

Last month, the unarmed, 17-year-old Martin was fatally shot in Sanford, Fla., by neighborhood watch captain George Zimmerman, causing a national firestorm and demands for Zimmerman's arrest.

Watch the "Neighborhood Watch" teaser below:

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