(CBS) MTV is firing back at Abercrombie & Fitch after the preppy retailer publicallyto the "Jersey Shore" cast members, specifically Mike "The Situation" Sorrentino, if they stop wearing their clothing.
"It's a clever PR stunt," the network said in statement Wednesday. "We'd love to work them on other ways they can leverage 'Jersey Shore' to reach the largest youth audience on television."
Sorrentino responded to the offer by gloating over the retailer's significant dip in stock price Wednesday.
His costar Pauly Delvecchio also weighed in, tweeting a picture of an Abercrombie t-shirt that featured the reality show's popular phrase "GTL" (gym, tan and laundry) on it.
"Hmmm if they don't want us to wear those clothes, why make GTL shirts," he wrote. "#urPRsux."