MTV, "The Situation" respond to Abercrombie offer

MIRAMAR, CA - DECEMBER 03: TV personality Mike 'The Situation' Sorrentino poses in the press room during 'VH1 Divas Salute the Troops' presented by the USO at the MCAS Miramar on December 3, 2010 in Miramar, California. 'VH1 Divas Salute the Troops' concert event will be televised on Sunday, December 5 at 9:00 PM ET/PT on VH1. Jason Merritt/Getty Images for VH1

Mike "The Situation" Sorrentino during "VH1 Divas Salute the Troops" on Dec. 3, 2010, in Miramar, Calif.
Getty

(CBS) MTV is firing back at Abercrombie & Fitch after the preppy retailer publically offered "substantial payment" to the "Jersey Shore" cast members, specifically Mike "The Situation" Sorrentino, if they stop wearing their clothing.

"It's a clever PR stunt," the network said in statement Wednesday. "We'd love to work them on other ways they can leverage 'Jersey Shore' to reach the largest youth audience on television."

Pictures: "Jersey Shore"

Sorrentino responded to the offer by gloating over the retailer's significant dip in stock price Wednesday.

"Looks like Abercrombie got themselves into a Situation!" he wrote before posting a link about Abercrombie's almost 10 percent drop.

His costar Pauly Delvecchio also weighed in, tweeting a picture of an Abercrombie t-shirt that featured the reality show's popular phrase "GTL" (gym, tan and laundry) on it.

"Hmmm if they don't want us to wear those clothes, why make GTL shirts," he wrote. "#urPRsux."

  • Joyce Lee

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