Encased in tough Gorilla Glass and interchangeable multicoloured covers, the new Moto mobile phone runs Android 4.4 KitKat. A 1.2GHz dual-core Qualcomm Snapdragon 200 processor is backed by 1GB of RAM, with an Adreno 302 400MHz single-core graphics chip.
The Moto E goes on sale today in the U.S. and on 19 May in the U.K.
The phone maker also announced a new version of the Moto G this morning with a beefed-up spec and a slightly higher price. The new Moto G incorporates 4G LTE and expandable storage, and will set you back $219.
The Moto E has a screen resolution of 960x540 pixels for a density of 256ppi, which is lower than the Moto G's 326ppi. It also has a 5-megapixel camera on board. The Moto E packs a 1,980mAh battery and 4GB of storage for your music, movies and photos. To find out more, check out this teaser video from Motorola.
A version of this article originally appeared on CNET.