More Evidence Of Democratic Ad Dominance

A new analysis by Nielsen gives a final look at the ad disparity Republican John McCain faced during his campaign against Barack Obama – particularly on in local markets. In the period between June and Election Day, Obama's campaign ran 419,667 ads locally compared to just 269,992 run by McCain.

That was a greater difference than ads run on national cable and networks. Between January and November, Obama's campaign ran 3,004 national ads compared to 2,868 for McCain. Among the other findings of the analysis, Nielsen found that Obama's ads were run twice as much as McCain's in the last month of the election and that both candidates combined for 850,000 ads in all between January and November. Check out Nielsen's media blog for more.
  • Vaughn Ververs

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