Marc Jacobs has chosen Miley Cyrus to be the face of his brand's spring ad campaign.
The singer strikes a broody pose in the image, photographed by David Sims alongside models Natalie Westling and Esmerelda Seay Reynolds on a beach set by Stefan Beckman, WWD reports.
The campaign, Jacobs said, is "kind of sulky and broody."
"We thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark," he explained.
Of Cyrus, he added, "We all just love her and her entire being, her energy, her talent, her intelligence, everything. There's nothing I don't like about her. She is just genuine and very natural."
But, WWD notes, not everyone on Jacobs' team was on board. His usual campaigns photographer, Juergen Teller, apparently wasn't a good fit with Cyrus. "I have worked with Juergen for years and love him as an artist," Jacobs told WWD. "He just didn't want to shoot her."