While the dollar figure and partnership details of
That much was confirmed this morning at the Le Web conference in Paris by Fritz Lanman, Microsoft's senior director or corporate strategy and acquisitions, TechCrunch reports. Speaking to Le Web conference organizer Loic Le Meur as part of a panel on "how to get acquired," Lanman shared details on how the deal had gotten away from Microsoft--from the point of Microsoft's CEO Steve Ballmer trying to buy Facebook outright for $15 billion, to what ended up being the landmark $240 million investment.
According to Lanman, when Ballmer had suggested that initial $15 billion figure, which had been
Lanman said that plan ended up falling through, and lead to what became the very public ad investment that
Facebook was an acquisition target for a number of companies back in 2007. Other suiters at that time also included Yahoo and Google, the later of which has a notorious history of grabbing deals away from Microsoft at the last moment, as detailed in David Kirkpatrick's The Facebook Effect. The fact that it remains its own company continues to be attributed to Zuckerberg's need to be in the driver's seat.
Since the deal, Microsoft and Facebook have collaborated on a number of new features together, including