J.K. Rowling launches mysterious new website

(CBS) Does J.K. Rowling have some more magic up her sleeve?

The "Harry Potter" author has launched a mysterious new website, called Pottermore.com.

Currently, the site only shows a Pottermore logo, a "coming soon" message and Rowling's signature.

Digital Spy reports that Pottermore was discovered following a "Secret Street View" challenge, where 10 Potter-themed websites were given coordinates that revealed a different letter in the site's address. There is also a Pottermore account on Twitter.

An editor at the Harry Potter website HPANA.com claims to have seen the website, and described it as "breathtaking in scope, detail and sheer beauty."

The new website surfaced just weeks before the July 15 release of "Harry Potter and the Deathly Hallows: Part 2," the eighth and final film in the hit franchise.

So, "Harry Potter" fans: Any guesses on what this new website could be? Tell us what you think in the comments.